The Vogue video featuring Deepika Padukone has been on my
mind ever since its release. Unlike other short films in the series (like the
Going Home video which paints the picture of an ideal world where women can
take a lift in a car from unknown men in the middle of the night and Boys Don’t
Cry), this one left a bad taste in the mouth. It evoked no positive emotions
and I found most of it artificial.
Her comments on sex outside of marriage have naturally got
the maximum attention, and justifiably so, since they seem to be giving a green
light to infidelity. Is that the kind of choice and empowerment we are talking
about?
This ‘My Choice’
seems a frivolous description of the makers’ idea of empowerment. It can be
compared to ‘meri marzi’, which leaves no room for responsibility.
Is making a choice really that simple, as we are made to
believe in the video?
Do all women have it so easy?
As a lot of us know, it’s not. I know a woman who works as a
domestic help. She has five children. The first three were girls so obviously
they had to have another child. He turned out to be a boy, but sadly was born
deaf. The husband blames her for it. So another baby came along. Another boy,
but thankfully ‘normal’ this time. What is her life about? What are her
choices? Does she have any? Her eldest daughter, who is a teenager, helps her
mother run the household whereas the husband whiles away his time drinking and
abusing them. She is worried all the
time.
There are many educated women in cities whose lives are no
better. They don’t have the courage to walk out of a bad marriage or probably no
family support. I read recently that an actress suffered domestic violence for
30 years before taking the decision to move out. Thirty years is half a
lifetime! She was not an illiterate woman in a village. What were her compulsions?
Choices affecting lives should be made after a lot of thought;
they are about responsibility and co-existing. It may be easy for some people
in a room to think infidelity is a choice, but you’re sending out the wrong
message. You were not talking about buying clothes in a store! Now if both
partners were to agree on an ‘open marriage’, that would be a choice!
Several people have written about this video. I couldn’t
stop myself because I feel strongly about such things. For me the biggest
turn-off is having different sets of rules for men and women. This video wants
to advocate the same rules for both genders – but gets the vitals wrong.
If you really want to empower women, encourage them to
study, to work, to have the confidence to step out, to leave bad marriages, for
their families to support them, for men to respect them. For men and women to
respect each other. Focusing on Size Zero or 15 and encouraging adultery is
frankly just ridiculous.
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